Most B2B brands are invisible - We make you memorable.
B2B companies invest in marketing and run campaigns and still don’t see a return. Because they don’t have a brand behind them.
Salesforce's mascot increased brand attribution by 40%.
75% of B2B ads generate zero long-term market share growth.
Only 15% of brand assets are truly distinctive.
Consistent brand presentation can increase revenue by up to 33%.
Competitive Differentiation
Research from LinkedIn B2B Institute found that Salesforce's mascot increased brand attribution by 40%, and Microsoft's full-color logo scored 42% higher than its greyscale version. Underlining that a cohesive brand identity gives B2B decision-makers something other than price or familiarity to remember you by.
How we approach it: We study what your competitors present visually and verbally, identify the patterns they share, and design an identity that breaks from them.
Marketing Efficiency
The LinkedIn B2B Institute and System1 found that 75% of B2B ads generate zero long-term market share growth. One of the key reasons: a lack of distinctive visual or verbal identity that buyers emotionally connect with. When your brand identity carries genuine emotional resonance, buyers remember you for reasons beyond your product specs or pricing.
How we approach it: We research what resonates emotionally with your buyer personas, then design a brand identity around those signals, so your marketing builds on something buyers already feel.
Stronger Brand Recognition
Ipsos and JKR tested over 5,000 brand assets from 523 companies across 25 countries. Only 15% are truly distinctive. Most logos, color systems, and taglines can't be recognized on their own. Companies invest in identity, but rarely in assets built to be memorable.
How we approach it: We test each identity element across touchpoints and formats to identify what sticks, then refine it into something distinctive enough to be recognized without a name attached.
Revenue Increase
Lucidpress and Demand Metric found that consistent brand presentation can increase revenue by up to 33%. Yet 81% of companies struggle to maintain it. The mechanism is straightforward: when every touchpoint reinforces the same message, buyers build confidence faster, sales cycles shorten, and conversion improves. Without a system to follow, execution drifts across channels, and that drift directly affects growth.
How we approach it: We document your visual and verbal system into a clear, practical brand guideline that your team can actually use. This way, execution stays consistent without depending on a designer to approve every piece of communication.
> 40%
Salesforce's mascot increased brand attribution by 40%.
Competitive Differentiation
Salesforce's mascot increased brand attribution by 40%.
Research from LinkedIn B2B Institute found that Salesforce's mascot increased brand attribution by 40%, and Microsoft's full-color logo scored 42% higher than its greyscale version. Underlining that a cohesive brand identity gives B2B decision-makers something other than price or familiarity to remember you by.
How we approach it: We study what your competitors present visually and verbally, identify the patterns they share, and design an identity that breaks from them.
75%
75% of B2B ads generate zero long-term market share growth.
Competitive Differentiation
75% of B2B ads generate zero long-term market share growth.
The LinkedIn B2B Institute and System1 found that 75% of B2B ads generate zero long-term market share growth. One of the key reasons: a lack of distinctive visual or verbal identity that buyers emotionally connect with. When your brand identity carries genuine emotional resonance, buyers remember you for reasons beyond your product specs or pricing.
How we approach it: We research what resonates emotionally with your buyer personas, then design a brand identity around those signals, so your marketing builds on something buyers already feel.
15%
Only 15% of brand assets are truly distinctive.
Competitive Differentiation
Only 15% of brand assets are truly distinctive.
Ipsos and JKR tested over 5,000 brand assets from 523 companies across 25 countries. Only 15% are truly distinctive. Most logos, color systems, and taglines can't be recognized on their own. Companies invest in identity, but rarely in assets built to be memorable.
How we approach it: We test each identity element across touchpoints and formats to identify what sticks, then refine it into something distinctive enough to be recognized without a name attached.
33%
Consistent brand presentation can increase revenue by up to 33%.
Competitive Differentiation
Consistent brand presentation can increase revenue by up to 33%.
Lucidpress and Demand Metric found that consistent brand presentation can increase revenue by up to 33%. Yet 81% of companies struggle to maintain it. The mechanism is straightforward: when every touchpoint reinforces the same message, buyers build confidence faster, sales cycles shorten, and conversion improves. Without a system to follow, execution drifts across channels, and that drift directly affects growth.
How we approach it: We document your visual and verbal system into a clear, practical brand guideline that your team can actually use. This way, execution stays consistent without depending on a designer to approve every piece of communication.
PieceByPiece®
Developing the identity elements of your brand.
Building on the brand strategy developed in the foundation phase, we create the specific identity assets your business needs.
Visual & Verbal Identity
The center-pieces of every brand. Together, we define how you look and how you speak.
Our structured process keeps you in the loop.
Developing your identity is collaborative. Regular updates and showcases keep your feedback at the center, shaping an identity that fits your business.
Design Sprints keep the momentum high
Our two-week design sprints have clear objectives and deliverables, so progress is constant and fully transparent.
From brand strategy to your identity in 4-8 weeks
The brand foundation phase defines your strategy and positioning. The brand identity builds the verbal and visual framework from there. Optional modules like identity systems or stationery can extend the timeline beyond eight weeks.
A dedicated team keeps you in tight feedback loops
From day one you have a dedicated account manager and art director. They coordinate meetings, pitch ideas, and keep the work aligned with your vision and brand strategy.
Brand guidelines shipped with team training
Guidelines document how to use your identity. But we go further: we train your team on how to apply them, so the system works long after the project ends.
Your Brand Identity
Everything your team does, from writing website copy to building landing pages to posting on LinkedIn, needs to be rooted in your strategic foundation.
Clear Guidelines
Only if your brand is communicated consistently across all touchpoints will it make the impact we’re aiming for. Strict rules keep everyone aligned on the most important aspects.
Actionable Templates
From presentation decks to business card layouts. Depending on our project with you, you will receive all open files alongside clear instructions for your team.
Design Assets
Fonts and colors are always delivered as part of the verbal & visual identity. Illustrations, icons or photographs can also be part of our project.
We build cohesive systems that ensure your brand stays in the heads of your buyers.
PieceByPiece®
Developing your brand from the foundation to the activation.
In the Brand Foundation Phase we will uncover your mindset through our Mindset Method® and where to position your brand in the market.
Digital experiences take your Brand Identity and develop the right products for your online touchpoints.From B2B websites to e-commerce and software solutions.
The Brand Activation Phase teaches your team how to use your brand to the fullest and provides you with a robust marketing strategy.
