Brand Foundation: Business Immersion
A new brand for a new chapter.
We had worked with MDL in the past, re-branding their high-end exhibition booth business. But for this new venture, we needed to immerse ourselves in the construction business. With most players sticking to traditional methods and branding strategies, we knew that the team behind MDL wanted to make some waves. We just had to figure out how.
Activities
Stakeholder Interviews
Discovery Workshop
Market Research
Buyer Persona Mapping
We enable 95% pre-fabrication in our factory, which reduces construction time by up to 75%. Traditional construction companies can't keep up with that speed.
Between disruption and trust building. MDL operates bold and backs it up with high quality.
Brand Foundation: Brand Positioning
The one that gets the job done.
While many construction companies suffer from over-budget, over-timeline delivery, MDL draws from their years in the exhibition industry. A sector where deadlines are non-negotiable and quality is always visible. As a result, we’ve positioned them as a trustworthy partner outside the norm. Bold and different.
Brand Identity
An identity impossible to ignore.
With bold colours and a modern serif typeface that signals trust, MDL's identity catches your eye wherever you encounter it. Their voice is grounded and free of buzz. Exactly how their team actually talks when you meet them in person.
Activities
Visual Identity
Verbal Identity
Identity Systems
Stationery Design
Digital Solutions
A website that does the talking.
When you work with a new business, you don't have a portfolio to point to. You need to build trust and excitement in a different way. For MDL, we worked with custom illustrations and animations to bring their modular homes to life and explain how they're built. We also developed a factory scheduler that lets potential clients book a tour and see the process for themselves.
Activities
UX Architecture
UI Design
Content Development
Front-End Development
Back-End Development
CMS Setup & Training
Stefan Löffler, CEO
We'd worked with The Puzzlers before, so when the time came to pivot, there was no second thought about who to call. I think the outcome speaks for itself, but what isn't visible from the outside is the care and commitment they bring to the table. I even called Damian on the weekend many times, when the week got too busy. He picked up every time.