MDL Module

A new brand for a new services offering from MDL.
We’ve already worked with MDL in the past. Re-branding their construction company for high-end exhibition booths. However, for their new brand we needed to emerge ourselves into the construction business. With most players sticking to very traditional methods and branding strategies, we knew that the people at MDL wanted to make some waves. We just had to figure out what waves that would be.

The one that gets the job done.

While many construction companies suffer from ‘over-budget’ and ‘outside the timeline’ delivery, MDL draws from their years in the exhibition industry. Where a deadline is non-negotiable. Where quality is always visible. Therefore we’ve positioned them as a trustworthy partner outside the norm. Bold and different.

An identity impossible to ignore.

With bold colors and a modern serif typeface that pushes trust, MDLs identity is something you catch wherever you encounter them. Their voice is grounded and without buzz. Exactly how a client will encounter their leadership and their teams.

Between visuals and clear functionality.

Whenever you work with a new brand you don’t have a portfolio to show. You need to build trust and excitement with something else. For MDL that something else turned out to be carefully crafted animations for their web-presence and a factory scheduler that enables potential clients to book a tour through their factory without any hustel.