SVS Schweißtechnik

Diving into the welding industry and the early days of SVS.
SVS has built a diverse client base across the automotive sector and various manufacturing industries. Their offering spans three core areas: machinery, materials, and custom welding products. Each attracting different buyers with different needs. Before any positioning work could begin, it was critical to map out these buyer personas in detail and establish where SVS genuinely stands out in a competitive market.

The indispensable technical partner in welding technology.
No single competitor combines all three of SVS's product areas with in-house quality control, their own warehouse, and decades of welding expertise. We positioned SVS around this unique combination, built on one promise: we keep your production running. A market position no competitor can credibly replicate.

A visual identity rooted in engineering, but built to feel approachable.
The welding-inspired headline typeface, KMR Apparat, is paired with Cera for body text. The colour palette, anchored by SVS Red and Gunmetal, was modernised to stand out in an industry that defaults to blue and grey. Custom line art illustrations, drawn in the style of technical drawings, give SVS a visual language no competitor can replicate.

At the intersection of a website and e-commerce solution.
With complex pricing structures and ever-changing or customizable products, a traditional e-commerce solution was not an option for SVS. But to make sending out inquiries as easy as possible, we’ve planned, designed and developed a solution that maintains full customization with an inquiry cart.