Brand Foundation: Business Immersion
Diving into the welding industry and the early days of SVS.
SVS has built a diverse client base across the automotive sector and various manufacturing industries. Their offering spans three core areas: machinery, materials, and custom welding products. Each attracting different buyers with different needs. Before any positioning work could begin, it was critical to map out these buyer personas in detail and establish where SVS genuinely stands out in a competitive market.
Activities
Stakeholder Interviews
Discovery Workshop
Employee Interviews
Market Research
Buyer Persona Mapping
The customer wants one contact person for multiple areas with technical know-how, and good service. That's exactly what we deliver. But they often don't even know we exist.
The perfect blend of knowledge, innovation and human touch. Pushed forward by a young management team.
“You need to be a bit crazy to do what we do.
Being that fast and deliver that kind of quality is hard but worth and a lot of fun.”
Brand Foundation: Brand Strategy
Digital first with a clear focus on conversion and human touch.
SVS has built a diverse client base across the automotive sector and various manufacturing industries. Their offering spans three core areas: machinery, materials, and custom welding products — each attracting different buyers with different needs. Before any positioning work could begin, it was critical to map out these buyer personas in detail and establish where SVS genuinely stands out in a competitive market.
Activities
Stakeholder Interviews
Discovery Workshop
Employee Interviews
Market Research
Buyer Persona Mapping
Brand Foundation: Brand Strategy
Digital first with a clear focus on conversion and human touch.
SVS has built a diverse client base across the automotive sector and various manufacturing industries. Their offering spans three core areas: machinery, materials, and custom welding products — each attracting different buyers with different needs. Before any positioning work could begin, it was critical to map out these buyer personas in detail and establish where SVS genuinely stands out in a competitive market.
Activities
Stakeholder Interviews
Discovery Workshop
Employee Interviews
Market Research
Buyer Persona Mapping
Brand Foundation: Brand Experience
At the intersection of a website and e-commerce solution.
With complex pricing structures and ever changing or customizable products a traditional e-commerce solution was not an option for SVS. But to make sending out inquiries as easy as possible we’ve planned, designed and developed a solution that maintains full customization with an inquiry cart.
Activities
UX Architecture
UI Design
Content Development
Front-End Development
Back-End Development
CMS Setup & Training
Josef Busch, Managing Director
The Puzzlers helped us to stay true to ourselves and formed a brand based on our mindset. Not on what the market looked like. Working with them was inspiring and eye to eye.