Intrexx

A long-standing player in a market that's gotten crowded.
Originally launched as intranet software, Intrexx has evolved into a sophisticated low-code platform over more than 25 years. The product had proven itself. But in a market with over 2,000 low-code solutions, a strong product alone wasn't enough. Prospects couldn't immediately see why Intrexx was the right fit for them.

The right size, the right focus.
Where most platforms promise everything to everyone, Intrexx focuses on five core industries backed by hands-on consulting. We positioned them between enterprise giants like ServiceNow and smaller regional players. Big enough to deliver, yet specific enough to understand your industry. That clarity gave their sales team a clear story for each sector.

Approachable, recognizable, flexible.
The Intrexx brand identity is anchored in two mascots, a versatile illustration system and clear messaging without any fuss. Each elements can be adjusted and expanded per industry, giving the sales and marketing team a visual and verbal toolkit that speaks directly to each sector rather than forcing one generic look across all of them.

A website as scalable as the platform.
With five industries, multiple buyer personas and a product that keeps evolving, Intrexx needed a website with a clear structure that could handle complexity without feeling overwhelming. We designed dedicated entry points for each industry, with tailored messaging and use cases so every visitor finds what's relevant to them. On the back end, a flexible CMS setup means the marketing team can add, adjust and expand content as the platform grows.