Intrexx

A long-standing player in a market that's gotten crowded.
Originally launched as intranet software, Intrexx has grown into a sophisticated low-code platform over more than 20 years. The product had proven itself. But in a market with over 2,000 low-code solutions, a strong product alone wasn't enough. Prospects couldn't immediately see why Intrexx was the right fit for their specific challenges.

The right size, the right focus.
Where most platforms promise everything for everyone, Intrexx focuses on five core industries backed by hands-on consulting. This allowed us to position them between enterprise giants like ServiceNow and smaller regional players. Big enough to deliver, yet specific enough to understand your industry. That clarity gave their sales team a tailored story for each industry.

Approachable, recognizable, flexible.
The Intrexx brand identity is anchored in two mascots, a flexible illustration system and clear messaging without any fuss. These elements can be adjusted and expanded per industry, giving the sales and marketing team a visual and verbal toolkit that speaks directly to each sector rather than forcing one generic look across all of them.

Focus on simplicity and industries.
Technical language can quickly become overwhelming, especially when you're speaking to multiple buyer personas at once. Developers want to know in depth what the software can do. Other decision makers want to understand use cases before anything else. This gets even more complex when you're dealing with five distinct industries, each with their own vocabulary. We designed the site around dedicated industry entry points, each with tailored messaging and use cases, so every visitor finds relevant content without filtering through what doesn't apply to them.