Algomed

A clean producer for algae products.
The team behind Algomed comes from a scientific background and approaches their product from a biological angle rather than a lifestyle one. With their own production facility in Germany they grow, process and distribute their products across pharmacies and as white-label solutions to supplement companies. The challenge was making their quality product visible in a market where cheaper, pond-grown alternatives dominate the shelf.

Between science and lifestyle.

While science is the driving factor behind Algomed, it didn't qualify as a standalone positioning. Well-established players already own that space. On the other end, multiple lifestyle brands sell cheaper alternatives produced outside of Europe. Therefore, we positioned Algomed at the intersection: A premium product backed by real science, made accessible enough to reach health-conscious consumers who aren't biologists.

Premium lifestyle product backed by science.

Clear messaging and custom illustrations reflect the brand positioning by being scientific and appealing at the same time. The identity gives Algomed a distinct presence in a crowded market where most competitors default to either clinical packaging or generic wellness aesthetics.

An online shop and product portfolio in one.
While Algomed focuses on B2B, their products are ultimately consumed by end customers. This puts them in a strong position where the online solution can showcase the full product range to potential white-label partners while simultaneously selling directly to consumers who discover them. One platform, multiple audiences.